4 June 2012
Leading Russian bank Sberbank use escalator and travelator handrails for advertising in Russia
Escalator and travelator handrails were used by Sberbank to promote its services in trading centers in Voronezh, Russia.
1 June 2012
Omoda use QR codes on escalator handrails in The Netherlands
In a first for Escalator Handrail Media, New Media Services, launched a campaign for Omoda
promoting their website sale, which included a QR code enabling escalator riders to scan
code and be directed to their website.
12 May 2012
McDonalds new wrap promotion runs across prime locations in Sweden
McDonalds promotes the new product, McWrap at various airport locations and Shopping
centres in Sweden.
8 May 2012
Malibu promotes the range of pre-mixed drinks on escalators in The Netherlands
Malibu runs advertising on escalators handrails promoting the new range of pre-mixed Pear,
Cola and Cranberry drinks in The Netherlands.
23 April 2012
Bankwest runs promotion at Westfield shopping centre in Burwood
Bankwest advertise on escalator handrails at Westfield Burwood shopping centre to
promote their 'no ATM fees' campaign.
10 March 2012
Schweppes advertise the launch of new flavors on escalator handrails in The Netherlands
Schweppes advertises the launch of new Apple Lime Fusion along with citrus and lemon
flavors on escalators in the inner city of The Netherlands.
2 March 2012
H&M promotes the re-pening of its store on escalator handrails
To promote the re-opening of a completely new shop, H&M used escalator advertising
media in The Netherlands.
1 March 2012
Nokia Romania promotes the new Lumia Series
Nokia in Romania advertise on escalator handrails at Flora Mall promoting the new Lumia
28 February 2012
Escalator Handrail and Conveyor Belt Media used at the largest supermarket chain in Brazil
Transmidia completed a campaign for Rede Extra, Brazil’s biggest supermarket chain, for
both escalator handrail media and conveyor belt media.
20 February 2012
Sansiri advertise their business on escalator handrail media in Thailand
Sansiri Public Limited, advertise their real estate business promotions on escalator handrail
in a prime shopping centre location in Thailand.
15 February 2012
Satander Bank promotion runs across major shopping locations in Puerto Rico
Satander Bank advertises on escalator handrails at two prime locations in Puerto Nuevo to
promote their financial services.
2 January 2012
Diet Coke campaign runs across 19 westfields in Australia
Coca Cola Amatil promoted its Diet Coke product with escalator advertising in Westfield
shopping centres across Australia.
26 December 2011
5 Lakes Vodka advertise on conveyor belts in Russia
The Lipetsk used 43 checkout conveyor advertising to promote its popular vodka brand, 5
lakes, in 9 Pokupaika supermarkets around Nikolsky Russia.
12 December 2011
Landvetter Airport promotes its Hotel And Restaurant in Sweden
Landvetter Airport in Sweden advertises on escalators promoting its restaurant, Scandic
Opalen and Hotel, Gothia Towers with nonstop shuttle service.
5 December 2011
Central Food Retail promote their online shop in Thailand
Central Food Retail Company Limited, The Largest Supermarket chain in Thailand promote
their online shop with conveyer belt advertising on checkouts.
28 November 2011
Warner Bros use escalator handrail media in Brazil to promote Happy Feet 2
Happy Feet 2 was advertised on the escalator handrails at Villa Lobos in Brazil. This is the
second escalator campaign by Warner Bros in Brazil.
23 November 2011
Large Russian holding company, Biblio-Globus utilizes escalator handrail media
Biblio-Globus used escalator handrails to promote its services in Chelyabinsk, Russia.
18 November 2011
IBA Bank used 3 escalators to direct customers to their bank branches in Moscow
Advertising their 10th anniversary, IBA Bank used escalator handrail media on 3 escalators in
a Moscow Trading Center.
10 November 2011
Express Bank used 8 escalators in Russia to promote their banking services in Russia
Escalator Handrail Media was used by Express Bank on 8 sets of escalators in Russia to
advertise their banking services.
8 November 2011
Creative Technology advertise on escalator handrails in Russia
Creative technology advertised on the escalators at a Trading Center in Chelyabinsk.
4 November 2011
Warner Bros promotes Alvin and the chipmunks 3 in The Netherlands with escalator handrail advertising
To promote the new animated Alvin and the Chipmunks 3, Warner Bros advertises on the
escalators of Kalvertoren shopping centre in The Netherlands.
25 October 2011
Contagio movie advertised on escalator handrails at Santa Cruz
Warner Bros used escalator handrail advertising to market their Contagio movie in Brazil. The campaign was at high profile mall Santa Cruz.
7 October 2011
Foodland's 39th anniversary advertised on conveyer belt media in Thailand
Foodland Supermarket advertises its 39th Anniversary on the conveyer belt in the store
15 September 2011
Sky Net Telecom use Escalator Handrail Media in St. Petersburg
Sky Net Telecom have used 3 escalator handrails in a St. Petersburg Trading Center, Russia
to advertise its services to escalator riders.
13 September 2011
Wolf Blass advertise their wines at Sydney Airport
Wolf Blass promote their Gold, Yellow and Red range of wines using escalator handrail
advertising at the Qantas terminal in Sydney Airport.
9 September 2011
Zolando Promotes online shop in the shopping district of Rotterdam
Zolando promotes online fashion shopping on their website by advertising on escalator
handrails. The creative includes a 10% discount code.
20 August 2011
BlackBerry use Escalator Handrail Media to promote the new BlackBerry Playbook
The launch of the all new Blackberry Playbook is being promoted with escalator handrail advertising at Chadstone shopping Centre in Melbourne.
13 August 2011
Escalated appoints Imagenes Graficas as exclusive distributor in Colombia
Imagenes Graficas a leading Colombian printing and signage company based has signed an exclusive distribution agreement with Escalated Advertising to distributre Escalator Handrail Media and Conveyor Belt Media throughout Colombia.
1 August 2011
Next Level Media signs as Escalated’s exclusive distributor in the Philippines
Next Level Media a newly established media company, will be Escalated Advertising’s exclusive distributor in the Philippines.
27 July 2011
Escalated appoints IDEM d.o.o marketing agency as a non exclusive distributor in Croatia
IDEM d.o.o will be a non exclusive distributor of Escalator Handrail Media and Conveyor Belt Media in Croatia.
5 July 2011
Metro Trains Melbourne to complete safety campaign on 24 escalators in Flagstaff, Parliament and Flinders Street Stations
Melbourne’s train operator, Metro, is completing an escalator safety campaign on the handrails of 24 escalators. The campaign will be installed on over 2,500 meters of escalator handrail at Melbourne’s busiest train stations encouraging riders to keep to the left, hold the handrail, exit promptly and slow down.
28 June 2011
Universal Music use escalator handrails at 8 leading shopping malls in Mexico to promote Luis Fonsi’s new CD
PubliRiel, Escalated’s exclusive distributor in Mexico is completing a campaign for Universal Music to promote the new CD from leading Mexican artist, Luis Fonsi.
15 June 2011
Universidad Central de Bayamon utilize escalator handrails in Puerto Rico
Ci2i Media Escalated’s Puerto Rican distributor of Escalator Handrail Media installed a campaign for UCB at Plaza Del Sol.
10 June 2011
Specsavers promote 50% off sale on travelator handrails at Charlestown Square
Specsavers 50% off sale on complete glasses is promoted on the travelator handrails as they enter Charlestown Square shopping centre.
1 June 2011
Escalated appoints Cibal Final Point as exclusive distributor in Iran.
Cibal Final Point a marketing and advertising company based in Iran will exclusively distribute Escalator Handrail Media and Conveyor Belt Media throughout Iran.
24 May 2011
PubliRiel, Escalated’s Mexican distributor installed 2 escalator handrail campaigns at the 2011 ExpoPublicitas.
The ExpoPublicitas is one of the most important expos in Latin American for innovative advertising and publicity, it is the perfect environment for the innovative escalator handrail advertising to be installed.
15 May 2011
Escalator Handrail Media launches in China with Pepsi Co.
Sunshine Media Group has installed the first Escalator Handrail Media campaign in China, with global brand Pepsi Co being the first advertiser.
6 May 2011
Coles supermarkets use escalator handrail advertising at Centro Warwick
Coles Innaloo has used the travelator handrails leading to their store to promote their fresh fruit and vegetables.
28 April 2011
Expo Publicitas in Mexico have utilized escalator handrails to promote the upcoming advertising and publicity Expo
The expo is one of the most important expos in Latin American for innovative advertising and publicity, the expo runs from May 25 – 27 May 2011.
20 April 2011
Netherlands train operator use escalator handrails to communicate with passengers
ProRail has utilized escalator handrail advertising to communicate its solar energy efforts with passengers at 4 stations in the Netherlands.
18 April 2011
Telecel Mexico’s largest Telecommunication Company to use Escalator Handrail Media at Mexico Airport
Telcel will promote its services on the escalator handrails at Mexico Airport.
14 April 2011
Warner Brothers use Escalator Handrail Media to promote the new animation film Rio
New Media Services in The Netherlands have installed an escalator handrail campaign for the new Warner Brothers animation film Rio in Amsterdam.
14 April 2011
Jack Klijn promotes its Oerpinda product to consumers via escalator handrail advertising in the Netherlands
The FMCG brand was promoted on the escalator handrails at a leading shopping centre in the Netherlands.
28 March 2011
Westfield Bondi Junction promote Little Black Book of Inspiration with escalator handrails.
Westfield’s flagship shopping centre, Westfield Bondi Junction has utilized escalator handrail advertising to promote ‘The Little Black Book of Inspiration’ retail sale campaign. The creative leads to the stores participating in the campaign enticing consumers with exclusive deals like 'Get your hands on 20% OFF'.
24 March 2011
Specsavers make the most of escalator handrails at Gosford Shopping Centre.
Following on from the success of their previous 3D creative campaign, Specsavers used a similar creative at Gosford Shopping Centre to attract customers to their great range of glasses and cheap prices.
21 March 2011
Westfield Carousel promotes its leading fashion brands using Escalator Handrail Media.
As part of its ‘Translation Everyday To Runway’ campaign, Westfield Carousel marketing used Escalator Handrail Media to effectively reach shoppers as they enter the center via the escalators.
15 March 2011
H & M in the Netherlands maker use of escalator handrails close to their store.
Leading fashion brand H & M has attracted customers to its store by advertising on the escalator handrails.
10 March 2011
Price Travel in Mexico use escalator handrails to promote its huge range of holiday destinations.
Leading Mexican hotel booking website, Price Travel used escalator handrail advertising to promote its huge range of holiday destinations to consumers. The campaign cannot be missed with the handrails now fluorescent pink.
25 February 2011
ANZ to use escalator handrail advertising at Auckland Airport.
ANZ bank is using the escalators at Auckland Airport in New Zealand to promote it’s ANZ Airpoints Visa card.
20 February 2011
Rail Media LLC sign with Escalated Advertising as the exclusive distributor for Russia.
Escalated Advertising is pleased to announce, Rail Media LLC as the exclusive distributor of its Escalator Handrail Media and Conveyor Belt Media product in Russia.
10 February 2011
Transmidia install escalator handrail advertising at Sao Paulo Airport.
Brazilian distributor, Transmidia, recently installed a escalator handrail campaign for Infraero at Sao Paulo Airport in Brazil.
1 February 2011
Easyjet utilize escalator handrails across the Netherlands to promote cheap flights.
Easyjet used escalator advertising to promote its cheap flights across Europe which start from as little as 28 Euro.
31 January 2011
Escalated launches its new installation machine.
Escalated is pleased to announce the launch of its new installation machine. The installation machine installs Escalator Handrail Media onto a stationary or moving escalator handrail. The easy to use machine enables a one person operation.
11 January 2011
Escalated Advertising has entered into a joint venture to produce and market its products in China, Hong Kong and Macau.
Escalated Advertising has established a joint venture with Shenzhen Sunshine Advertising Company Limited. A Chinese based company who will produce, print and market escalator handrail media in China, Hong Kong and Macau.
1 January 2011
ING use escalator handrail advertising in Romania.
ING increased its branding within the shopping center environment by using escalator handrail advertising as a part of it’s ‘Be Good At Money’ campaign.
10 December 2010
Royal Club soft drink use escalator handrail advertising in the Netherlands.
Soft drink brand Royal Club recently used escalator handrails in 4 shopping centers in the Netherlands to promote it’s new Wild Orange flavored drink.
5 December 2010
Escalated appoints Sava Media as exclusive distributor in Sweden.
Sava Media has signed with Escalated Advertising to be the exclusive distributor of Escalator Handrail Media in Sweden.
1 December 2010
Optus use escalator handrail advertising across 20 escalators in national retail campaign.
One of Australia’s major telecommunications companies has used escalators to promote it’s prepaid phones across 20 escalators in 10 shopping centres across Australia.
28 November 2010
Coles use escalator handrail advertising at Westfield Innaloo.
Coles Innaloo has used the travelator handrails leading to their store to promote their fresh fruit and vegetables.
26 November 2010
Telecom New Zealand promote phones using Escalator Handrail Media across New Zealand.
Telecom New Zealand has promoted its phone plans in a national media campaign across Auckland, Wellington and christchurch.
15 November 2010
Westfield Miranda promote gift cards on escalator and travelator handrails.
Westfield Miranda use Escalator Handrail Media on 10 escalators and travelators to promote their Gift Cards leading up to Christmas.
14 November 2010
Coles again use escalator handrail media to promote their fresh fruit and vegetables.
Coles Capalaba Park has used the travelator handrails leading to their store to promote their fresh fruit and vegetables.
28 October 2010
VISA wrap 100+ Cash Register Conveyor Belts at supermarkets across Romania.
The checkout conveyor belt is the perfect place for VISA to promote its services to shoppers.
17 October 2010
Escalated sign exclusive distribution agreement in South Africa with Mofasa Lifts
Escalator service company, Mofasa Lifts have entered in an agreement with Escalated Advertising to be the exclusive distributor of Escalator Handrail media in South Africa.
20 September 2010
NRMA to promote their low cost car insurance premiums at Carindale in Queensland
Promoting their 10% price beat policy, NRMA is using handrails to reach consumers close to their local sales branch.
14 September 2010
KPN in the Netherlands to brand escalator handrails
Following on from the success of their previous campaign, KPN will again use handrail media to reach consumers.
13 September 2010
Westfield Innaloo brands travelator handrails to promote key stores
Branding of the entrance travelator handrails at Westfield Innaloo in WA, was the perfect solution to reach consumers as they enter the shopping centre.
10 September 2010
Transmidia to complete installations at leading property groups in Sao Paulo, Brazil
Brazilian distributor Transmidia, is completing 5 new installation at key properties around Sao Paulo.
6 September 2010
Westfield Miranda use Escalator Handrail Media to promote leading fashion labels
Following on from the success of their previous internal branding campaigns, Westfield Miranda has used Escalator Handrail Media on 7 escalators to promote Spring Fashion.
5 September 2010
VOGUE to use Escalator Handrail Media in Japan to promote their fashion nights
Iconic magazine VOGUE is using Escalator Handrail Media to promote their global VOGUE celebration of fashion nights at 3 locations in Japan.
1 September 2010
Coles Supermarket launch new store with the assistance of escalator advertising
Australia’s leading supermarket chain Coles has covered travelator handrails leading to their store at Charlestown Square shopping Centre to promote It’s new store and ‘feed a family for $10’ campaign.
31 August 2010
Escalated signs new exclusive distributor in Brazil
Escalated is pleased to sign an agreement with Transmidia as the exclusive distributor of Escalator Handrail Media in Brazil.
25 August 2010
Adelaide Advertiser promotes The Advertiser Sunday Mail newspaper in Adelaide.
Escalator Handrail Media was used by The Advertiser Sunday Mail to promote the newspaper to consumers at The Myer Centre, Adelaide Train Station, Westfield Tea Tree Plaza and Westfield Marion in South Australia.
23 August 2010
Gumtree use escalator handrails to promote their website in Western Australia and South Australia.
Gumtree has used escalator handrails within 2 key shopping in Perth and Adelaide to promote their website www.gumtree.com.au.
11 August 2010
First escalator handrail campaign in Mexico completed for sexy lingerie company Vicky Form
In the first installations of Escalator Handrail Media in Mexico, Vick Form has used the media to bring attention to their 10% off sale with stunning lingerie models on the handrails. An internal branding campaign was also completed at Luna Parc Centro Comercial.
5 August 2010
New Media Services install escalator handrail advertising at Utrecht Train Station in the Netherlands
Operators of the Utrecht train station in the Netherlands have used escalator handrail media to notify commuters of the upcoming closure of one of the platforms.
1 August 2010
Escalated signs new exclusive distributor in Mexico
Escalated is pleased to appoint PubliRiel as their exclusive distributor in Mexico. PubliRiel will market Escalator Handrail Media throughout Mexico.
12 July 2010
Transimidia to complete first Escalator Handrail Media installation in Brazil
Brazilian based out of home media company Transmidia are set to install the first escalator handrail advertising campaign at a Sao Paulo bus station this week.
11 July 2010
Heraldjobs.co.nz use Escalator Handrail Media at Britomart Transport Centre in Auckland
The CBD public transport hub of Auckland, Britomart Transport Centre, was the perfect location to promote heraldjobs.co.nz along with its competition to win 1 of 10 Toshiba notebooks.
8 July 2010
Specsavers create 3D handrail advertisements installed at Westfield East Gardens
Specsavers newest creative for escalator handrail advertising gives a 3D effect to their glasses, enticing escalator riders to pick the glasses out of their case which are pictured on the escalator handrails.
1 July 2010
Westfield East Gardens promote their gift cards on the escalator handrails
Following on from the success of previous Escalator Handrail Media campaigns Westfield East Gardens has installed handrail advertising promoting their gift cards and directing consumers to the place of purchase.
10 June 2010
Universidad Central de Bayamon utilize escalator handrail media in Puerto Rico
Following on from the success of a previous campaign, UCB university has again used Escalator handrail media to reach their target audience within close proximity of their campus at the Plaza Del Sol in Bayamon Puerto Rico.
7 June 2010
Visa use escalator handrails to promote FIFA Soccer World Cup Sponsorship
Visa an official partner of the 2010 FIFA World Cup has used escalator handrails within 2 key shopping in Brisbane and Melbourne to promote it’s competition where the winner will receive a trip for 2 to South Africa to see the World Cup final.
21 May 2010
Ursus Tiff 2010 turn to escalator handrail advertising in Romania
Ursus Tiff 2010 has effectively used escalator handrail advertising at the CJ Iulius Mall in Romania.
15 May 2010
KPN use escalator handrail media in the Netherlands
Leading fiberglass company KPN has used escalator handrail advertising to increase sales.
5 May 2010
T Mobile use escalator handrail advertising in Puerto Rico
T Mobile promoted their $39.99 phone plans on the escalator handrails in 3 leading shopping centers in Puerto Rico.
1 May 2010
Aquim promotes anti bacterial hand gel on escalator handrails
With many people concerned about the cleanliness of escalator handrails it is a perfect fit for Aquim to promotes it’s anti bacterial hand gel across shopping centers in Victoria, New South Wales and Queensland.
1 May 2010
Zagorka utilize escalators to promote it’s leading beer in Bulgaria
In a very creative way Zagorka has promoted it’s beer on escalators in the Mall of Sofia in Bulgaria. Utilizing both the handrails and cardboard displays uses get the feeling beer is flowing directly from the bottle onto the escalator handrails.
1 May 2010
The Interamerican university in Puerto Rico returns to escalator handrail advertising
Following on from their successful campaign in 2009, The Interamerican University in Puerto Rico has used escalator handrail media in 4 leading malls in Puerto Rico.
26 April 2010
Coles again turn to escalator handrails to promote the Myer Center Brisbane store
Coles promoted it’s fresh food on the escalator handrails leading towards their Myer Center Brisbane store in Queensland.
6 April 2010
Specsavers use Escalator Handrail Advertising at Waverley Gardens Shopping Centre
Specsavers utilized the escalators leading from the car park to their store at Waverly Gardens Shopping Centre to promote their great products and prices.
5 April 2010
Vodafone complete national escalator handrail campaign
Vodafone has used quirky phrases on the handrails of escalators across Brisbane, Sydney, Melbourne and Adelaide. With phrases such as ‘1 in 15 of your mates doesn’t wash their hands after the loo’ Vodafone are promoting their unlimited Vodafone to Vodafone phone plans.
24 March 2010
Tesco in the UK complete escalator handrail advertising trial
The world’s 3rd largest retailer, Tesco successfully completed an Escalator Handrail Media in its Oldham store. Tesco will now add escalator handrail media to its POS plan.
15 March 2010
Visa use Escalator Handrail Media on Escalators and Cashier Belts across Romania and Bulgaria.
Visa used escalator handrails in shopping centers and cash belts in grocery stores to promote its sponsorship of the FIFA World Cup in South Africa.
8 March 2010
Westfield Miranda use Escalator Handrails to promote leading brands within the shopping centre
Following on the success of internal branding campaigns at other Westfield sites, Westfield Miranda effectively promoted their leading retailers by using Escalator Handrail Media.
2 March 2010
AAPT dominates the Qantas terminal at Sydney Domestic Airport promoting their business 'Roadies'
AAPT used Escalator Handrail Media on the moving walkways at Qantas domestic terminal at Sydney Airport. Dominating the surroundings with over 200 meters of advertising space at Australia's premier domestic terminal.
1 March 2010
NRMA Insurance use escalator handrail media through 16 shopping centres in Queensland and NSW
Installed on 10 escalators across Sydney and 6 escalators across Brisbane, NRMA Insurance is promoting it's 2 years fixed priced car insurance premiums on escalator handrails at premium shopping centres.
18 February 2010
Specsavers use Escalator Handrail Advertising at Centro Roselands
Specsavers continue to dominate the shopping centre media environment with Escalator Handrail Media, this time at Centro Roselands.
8 February 2010
Westfield East Gardens use Escalator Handrail Media as part of an innovative POS advertising campaign
With MC Saatchi designing the creative Westfield East Gardens will install 3 different creative messages over 3 weeks offering discounts at leading fashion stores.
5 February 2010
Venus shavers use Escalator Handrail Media in Puerto Rico
Leading women’s shaving brand Venus, use Escalator Handrail Advertising in Puerto Rico to increase brand awareness.
1 February 2010
Escalated appoints exclusive distributor in Indonesia and Malaysia
Escalated is pleased to announce it has appointed a new exclusive distributor to market Escalator Handrail Media in Indonesia and Malaysia.
15 January 2010
Escalated appoints non exclusive distributor in Japan
Escalated is pleased to announce it has appointed a new non exclusive distributor in Japan to market it’s world leading Escalator Handrail Media to the large Japanese advertising market.
10 January 2010
Escalated appoint exclusive distributor in Netherlands.
Escalated Advertising has finalised an agreement with an established media company in the Netherlands to distribute Escalator Handrail Media.
6 January 2010
Atlanta International Gift & Home Furnishings Market use escalator handrail media.
2 exhibitors at the Atlanta International Gift & Home Furnishings Market were promoted using escalator handrail media.
1 January 2010
American University in Puerto Rico advertise on escalator handrails at leading mall.
American University used escalator handrails to promote it's leading progams to its target market at Plaza Del Sol in Puerto Rico.
15 December 2009
Optus complete national retail campaign in 16 Westfield Shopping Centres.
Australian telecommunication company, Optus, completed a national Escalator Handrail Media campaign across 16 Westfield Shopping Centres in Victoria, New South Wales, South Australia ,Western Australia and Queensland.
12 December 2009
Coles launch new store in Mt Ommaney with the assistance of escalator advertising.
Australia’s premier supermarket, Coles has covered travelator handrails leading into and out of the shopping centre with fresh fruit and bakery products and directing consumers to their new retail store.
10 December 2009
Dettol promote Hand Sanitizer on escalator handrails in Queensland.
Using Escalators located near food courts in 3 Queensland shopping centres, Dettol promoted its Hand Sanitizer which kills 99.9% of Germs without water.
9 December 2009
Specsavers continues use of Escalator Handrail Media to promote new stores.
Leading Optometrist Specsavers has again turned to the most effective retail advertising media to launch its new store at Imperial Plaza in Gosford NSW.
6 December 2009
Bridge Climb uses handrails on escalators, its Sydney Harbour Bridge Climb gift certificates.
Utilising Up escalators in major Westfield shopping centres in NSW, Brdige Climb has advertised it’s gift certificates for Christmas shoppers. ‘The gift that ticks all the boxes’.
2 December 2009
Coles use Escalator Handrail Media to launch new store at Broadway Shopping Centre.
Coles branded the escalator handrails and entrance doors leading into and out of Broadway in Sydney promoting its fresh food and bakery products as well as directing consumers to their new retail store.
1 December 2009
Hardy Brothers Jewellers create awareness on Christmas Sale via escalator Handrails.
Chatswood Chase Jeweller, Hardy Brothers, has promoted its Christmas Sale on the escalator handrails near their retail store.
15 November 2009
Braun use Escalator Handrail Media in Bulgaria.
Shaving giant, Braun, used escalator handrail advertising at the Mall of Sofia in Bulgaria to increase brand awareness and drive retail sales.
10 November 2009
Westfield Geelong promotes all major retails on escalator handrails.
On the back of dozens of successful campaigns at Westfield shopping centres, Westfield Geelong has branded its travelators with the logos of all major retailers, along with arrows directing them to the stores.
1 November 2009
KIWI Income Property Trust brand escalator handrails in Hamilton, New Zealand.
Centre Place Shopping Centre in Hamilton, New Zealand used escalator handrails to promote their gift certificates and a free parking offer.
25 October, 2009
Universidad Central de Bayamon utilize escalator handrail advertising in Puerto Rico.
Universidad Central de Bayamon in Puerto Rico used the escalator handrails to effectively increase their exposure to students in Plaza Del Sol.
20 October 2009
Specsavers use Escalator Handrail Media to promote to new store openings.
Specsavers have again used the power of advertising on escalator handrails to promote 2 new store openings at Westfield East Gardens and Westfield Miranda.
10 October 2009
Westfield Sydney Central Plaza promotes their gift certificates on the escalator handrails.
Leading up to Christmas, Westfield Sydney Central Plaza, advertised their gift certificates to all customers entering the centre from Pitt St Mall in Sydney.
1 October 2009
Reach Media exclusive distributor of Escalator Handrail Media in Bahrain.
Escalated have appointed Reach Media to be the exclusive distributor of Escalator Handrail Media in The
Kingdom of Bahrain.
10 September, 2009
Nando’s Restaurants promotes its new store at Broadway Shopping Centre.
‘Achieve an elevated state of Portugasm - Nandos’ was installed on the travelator leading to the food court enticing hungry shoppers.
September 25, 2009
Westfield Bondi Junction shine with Escalator Handrail Media.
Westfield Bondi Junction in Sydney has once again decorated their escalator handrails with a classy centre directory promoting their leading brands throughout the flagship shopping centre.
September 20, 2009
Escalated assists Specsavers new retail store at Chadstone.
Specsavers have wrapped two escalators close to their new retail store at Chadstone Shopping Centre in Melbourne. With a mix of bright green, logos, humerous catch phrases and special discounts, shoppers cannot miss the advertising leading directly to their store.
September 13, 2009
Channel 10 promote new hit TV show 'Glee'
Thursday 7.30 on Ten, The leading TV stations was launched in Australia and to promote the show to its target market, Channel 10 used escalator handrail media at The Glen and Victoria Gardens shopping centres in Melbourne.
September 1, 2009
Burgan Bank in Kuwait promote new bank account.
Escalator handrail advertising was used by Burgan Bank across 3 hypermarkets in Kuwait.
20 August, 2009
Disney-Pixar goes UP! with Escalator Handrail Media.
Escalated Advertising recently cemented a key relationship with Village Cinemas and the film UP, a Disney-Pixar production, have become the first innovative and progressive brand to utilise this effective new medium within the cinema environment.
Naturally, ‘up’ escalators were selected at key cinemas including Doncaster, Knox City and Fountain Gate to help promote the movie to movie goers.
27 July, 2009
Interamericana University in Puerto Rico use escalator handrail advertising in 4 leading shopping malls.
Ci2i Media, Escalated Advertising's exclusive distributor in Puerto Rico has installed its first Escalator Handrail Media campaign for Universidad Interamericana De Puerto Rico. The university is promoting it's education programs to potential students in 4 leading malls across Puerto Rico.
July 12, 2009
GIO use escalator handrails to advertise its CTP insurance policy.
GIO has used escalator handrail media to advertise its CTP insurance policy across 5 shopping centres in Sydney.
The creative was designed by leading agency Leo Burnett, using a seat belt to promote GIO's low cost Compulsory Third Party Car Insurance policy.
July 2, 2009
TVNZ use escalator handrails to promote its hit TV show - Packed To The Rafters.
TVNZ have effectively promoted its TV program Packed to the Rafters, with a shopping list creative on the escalator handrails at Westfield Albany and Westfield West City in New Zealand.
July 1, 2009
Escalated New Zealand install Nokia campaign at Auckland Airport.
In conjunction with Eye Corp and Auckland Airport, Escalated New Zealand have installed the first campaign at Auckland Airport. The campaign for Nokia’s E series handsets has been installed on 5 escalators in the Domestic and International Airport. JWT designed the creative.
June 30, 2009
Escalated appoints distributor in Nevada, USA.
Metrogaraf will market Escalator Handrail Media across Nevada, with an emphasis on Las Vegas airport, convention centres and casinos.
June 1, 2009
Raifffeisen Bank the first advertiser to use Escalator Handrail Media in Romania
Raiffeisen Bank has used escalators to promote its leading mastercards at Beneasa Shopping Centre in Bucharest, Romania. The campaign marks the first Escalator Handrail Media campaign in Romania, the campaign was put together by Brand Management, Escalated's exclusive distributor in Romania and Bulgaria.
May 18, 2009
Escalated appoints exclusive distributors in Ireland, Singapore and Hong Kong.
Escalated Advertising has partnered with Omnimedia in Singapore and Hong Kong, and Hands On Media in Ireland who will be the exclusive distributors of Escalator Handrail Media in their respective countries.
May 9, 2009
Optus direct customers to new retail stores.
With Optus launching several new retail stores across New South Wales and Queensland, Optus is using Escalator Handrail Media to create awareness and direct customers to the new stores.
April 29, 2009
Sky City Casino in New Zealand use Escalator Handrail Media for promoting gaming manufacturer Aristocrat.
Aristocrat one of the world’s prominent gaming manufacturers has posted itself on the escalator handrails leading to the main gaming lounges of Sky City Casino in Auckland, New Zealand.
April 10, 2009
Procter and Gamble again turned to escalator handrail advertising to promote its Herbal Essences brand.
Procter and Gamble in the Middle East have again turned to Escalator Handrail Media to promote their global hair care brand Herbal Essences. The campaign ran across 5 high profile shopping centres in Riyadh, Jeddah and Medina.
April 1, 2009
Escalator Handrail Media effectively used as a centre directory at Westfield Bondi Junction and Westfield Chatswood.
Westfield Bondi Junction and Westfield Chatswood used Escalator Handrail Media as a decorative centre directory. Bondi Junction used 12 escalators promoting its key retailers and its Autumn Winter Season, while Westfield Chatswood used 4 escalators directing escalator traffic to key retailers.
March 20, 2009
Myer pioneers Escalator Handrail Media in department stores.
Myer has pioneered the use of Escalator Handrail Media in department stores, launching the new media at Myer Highpoint, to communicate its Myer one loyalty program to thousands of customers.
9 March, 2009
Telstra once again dominate escalators in shopping centres across Australia.
Telstra, Australia’s leading telecommunication company has again turned to Escalator Handrail Media to promote Bigpond Sport on the new Samsung F480T and Telstra T6 mobile phone handsets. The campaign will run in 5 shopping centres across the eastern sea board of Australia.
5 march, 2009
ING Direct the first financial institution to use Escalator Handrail Media.
ING Direct have creatively executed a national escalator handrail advertising campaign to promote their Savings Maximiser accounts. The “watch your savings rise” campaign was implemented across 12 escalators which operates in the up direction, in 4 high profile Westfield Shopping Centres in Victoria, New South Wales, Queensland and Western Australia.
25 February, 2009
CAP Enterprise Solutions to distribute Escalator Handrail Media in Qatar
CAP Enterprise Solutions, the exclusive distributor of Escalator Handrail Media within the United Arab Emirates, will now also distribute the world leading product in Qatar.
1 March, 2009
In conjunction with JC Decaux, Telstra Bigpond incorporates Escalator Handrail Media in their station domination.
JC Decaux, The worlds second largest outdoor advertising company has incorporated Escalator Handrail Media into their station domination media offering. Telstra used the media to promote their AFL action packs.
15 February, 2009
Procter and Gamble in the Middle East have incorporated Escalator Handrail Media in their media mix to launch their new creamy fabric softener “Downy”.
Procter and Gamble the newest big name brand to turn to escalator handrail advertising.
The campaign across 4 high profile shopping centres in Riyadh and Jeddah, also marks IML’s launch of the media in Saudi Arabia.
25 December, 2009
Connex drive traffic to website through Escalator Handrail Media.
Melbourne’s train operator Connex have used Escalator Handrail Advertising to promote their website www.connexplus.com.au, throughout Parliament Station in Melbourne’s central business district.
5 December, 2008
The IML Group signs as an exclusive distributor in Saudi Arabia and United Arab Emirates.
Escalated Advertising is delighted to announce that IML Group is now the exclusive distributor of Escalator Handrail Media within Saudi Arabia and United Arab Emirates. The IML Group are specialists in field marketing and indoor media, operating in 21 countries with almost 1400 fulltime and contract staff.
1 December, 2008
Telstra Bigpond escalator campaign dominates shopping centres leading up to Christmas.
Bigpond has effectively used escalator handrails and side decals to dominate key escalators within Pacific Fair and Waringah Mall Shopping Centres.
24 November, 2008
Optus franchise uses Escalator Handrail Media to increases awareness of their new store.
Optus Dandenong Plaza have utilized Escalator Handrail Media to promote the location of their new store. The campaign was designed to direct escalator traffic to the store, increasing foot traffic and sales leading up to Christmas.
10 November, 2008
First escalator handrail advertising campaign installed in the Middle East.
Orient Sign installed the first escalator handrail advertising campaign in the Middle East promoting the popular Zakat House at The Sultan Centre Salmiya in Kuwait.
2 October, 2008
Escalator Handrail Media was a big hit at Media Asia Expo in Bangkok.
Look Media launched escalator handrail advertising into Thailand at the Media Asia Expo 2008 in Bangkok.
An escalator wrapped with a combination of The Media Expo, Sign Expo and Look Media branding was a very popular attraction at the convention designed for New Media, New Concepts and New Communication.
28 September, 2008
Exclusive distribution partners in Bulgaria, Kuwait, Romania and South Africa.
Escalated has recently entered into exclusive relationships with 3 leading advertising companies across 4 countries.
Brand Management will distribute Escalator Handrail Media in Romania and Bulgaria. Orient Sign will distribute in Kuwait and POP Outdoor in South Africa.
15 September, 2008
Roy Morgan records unprecedented 76% unprompted recall for escalator handrail advertising.
Escalated Advertising commissioned Roy Morgan Research to complete consumer recall studies on its Escalator Handrail Media.
The results far out performed competing out of home media such as billboards, street furniture or shopping centre panels:
- 76% unprompted advertising recall
- 75% unprompted brand recall
- 85% prompted advertising recall
An incredible 99% of people who recalled the advertising, named McDonalds as the advertiser.
1 September, 2008
McDonalds turns to Escalator Handrail Advertising.
McDonalds Restaurant at Knox City Shopping Centre in Melbourne, Australia has turned to advertising on escalators to increase branding leading up to the food court.
26 August 2008
Look Media signs as exclusive distributor of Escalator Handrail Media in Thailand.
Look Media Thailand, scooter and smart car advertising specialists, have entered into an exclusive agreement with Escalated Advertising to distribute Escalator Handrail Media throughout Thailand.
Look Media plan to launch Escalator Handrail Media at the Media Asia Expo in 2008.
23 June 2008
Vodafone utilises Escalator Handrail Media in national retail campaign.
Following a successful campaign in 2007 ( Vodafone stores sales increasing 19.3%), Vodafone used escalator adverting as its media of choice for a national retail campaign across 8 Westfield shopping centres, in Melbourne, Sydney, Brisbane, Adelaide and Perth.
In addition to escalator handrail advertising, Vodafone also used decals on the escalator side panels to advertise its $49 maxi cap.
2 June 2008
Resene Paints installation at Sky City Metro in Auckland.
Leading paint company, Resene Paints used escalator handrails to advertise its large selection of premium paint colors at Sky City Metro In Auckland.
The Resene campaign was the first Escalator Handrail Media installation in New Zealand.
18 May 2008
In Your Face to distribute Escalator Handrail Media in New Zealand.
In Your Face, a newly established outdoor media company based in Auckland, New Zealand has recently signed a non exclusive agreement to distribute Escalator Handrail Media throughout New Zealand.
2 April 2008
Toyota, Greys Online, Seek and Axa use Escalator Handrail Media at Telstra Dome.
Escalated Advertising completed four installations at Telstra Dome for Round 2 of the Australian Football league.
Toyota, Greys Online, Seek and Axa advertised on all escalator handrails within the stadium.
The media received a great response from all companies involved.
“Creative looks great on the handrails, it really grabs peoples attention”
Caroline Ruddick – Marketing Manager, Seek
15 March 2008
JWT utilises Escalator Handrail Media to advertise Sushi Roll at Westfield East Gardens.
JWT designed a sushi train advertisement for the escalator handrails leading up to the Sushi Roll restaurant at Westfield East Gardens.
The advertisement was designed to inform customers of the restaurants location and to lure hungry shoppers away from the busy food court and into Sushi Roll.
"As an advertising agency we're always looking for highly effective and fresh media opportunities. Escalator Handrail Media provides a unique solution with tremendous cut-through for our clients."
21 February 2008
Escalated Advertising cuts ties with AapGlobal due to continued AapRail problems.
In 2006 Escalated Advertising entered into an exclusive distribution agreement with Aap Global to market their escalator handrail advertising product known as Aap Rails within Australia and New Zealand.
After 18 months of product problems, Escalated has ended its relationship with Aap Global.
Australian escalators are fitted with rubber handrails and unfortunately the Aap Rail product is only suitable for plastic handrails, which are only present in some Asian countries.
Escalated Advertising will now be using its own product, Escalator Handrail Media, which is the result of over 2 years of full time research and development.