logo   logo

 
 
Frequently Asked Questions.

Product

What is Escalator Handrail Media and Conveyor Belt Media?
Escalator Handrail Media and Conveyor Belt Media is a custom made adhesive polyurethane film designed specifically for installation directly onto existing escalator handrails and checkout conveyor belts. Simply, it’s a very technical sticker.

Is Escalator Handrail Media and Conveyor Belt Media made from the same materials?
Yes, Escalator Handrail Media and Conveyor Belt Media are made from the exact same materials.

What makes Escalator Handrail Media Film and Conveyor Belt Media so special?
The material is the result of over 4 years full time research and development Film features / characteristics include:

  • High resolution print
  • Abrasion Resistance
  • Durability
  • High Strength Adhesive
  • Flexibility
  • Flame Retardant
  • Tamper Resistance
  • Anti Static
  • Discoloration Resistance
  • Anti Bacterial

Sales

Where can Escalator Handrail Media and Conveyor Belt Media be used?
Escalator Handrail Media and Conveyor Belt Media can be used anywhere there is an escalator or conveyor belt, Including: Airports, Train Stations, Shopping Centres, Supermarkets, Hypermarkets, Department Stores, Casinos, Conventions, Sporting Stadiums, Universities and more.

Do Escalated Advertising take any royalty on media space or production revenues earned by distributors?
No, all revenues earned by distributors are kept by distributors.

What advertisers have used Escalator Handrail Media and Conveyor Belt Media?
Many of the worlds biggest brands have used the media, including: McDonalds, Vodafone, T-Mobile, Visa, ING Bank, Disney, Toyota, Nokia, Proctor & Gamble, Warner Bros, H & M, Gillette, Vogue and many more.

What agreements should distributors enter with property owners?
This is completely up to the distributor. In Australia, Escalated Advertising has both

  • Set monthly fee agreements and
  • Percentage of media space agreements with property owners.

Escalator Handrail Media - Installation / Removal / Maintenance

What is the life span of Escalator Handrail Media?
The life span varies depending on the location, escalator condition and the handrail type. Escalated Advertising recommends campaigns of 14 – 30 days, up to a maximum of 60 days

Can Escalator Handrail Media be used on all escalators?
Escalator Handrail Media can be installed on all models of escalators. The handrails need to be in good condition with no abrasive parts touching the handrail. Escalator Handrail Media has been successfully installed on Kone, Otis, Schinder, Thyssen Krupp, Mitsubishi and Boral escalators.

Is Escalator Handrail Media suitable for rubber and plastic escalator handrails?
Yes. Escalator Handrail Media is suitable on both rubber and plastic handrails for campaigns up to 60 day.

Do escalators have to be modified prior to installation of Escalator Handrail Media?
No modification is required to the escalators, Escalator Handrail Media is applied to the existing rubber or plastic escalator handrail.

How long does installation take?
Machine Installation should take two people 1 -1.5 hours for a standard one level escalator. Manual installation takes take people 2.5 - 3 hours.

What equipment is needed for installations?
Installation machine or a felt tipped squeegee, Solvent cleaner, adhesive primer, cleaning rags, masking tape, cutting board, knife, ruler and Escalator Handrail Media film.

How much maintenance is involved?
The maintenance required depends on the state of the escalator and if any damage has been caused to the film. It is expected that from time to time, due to the various conditions of escalators that some maintenance will be required. Escalated Advertising recommends inspecting sites every 5-7 days, to ensure the advertising remains in the best possible condition.

How long does removal take?
Removal should take one person approximately 2 hours for a standard 1 level escalator. This includes cleaning and the application of a handrail polish to give the handrail a clean shiny finish.

What if the film is vandalized?
film can be easily repaired or replaced. Graffiti can usually cleaned off using a citrus based cleaner.

Conveyor Belt Media - Installation / Removal / Maintenance

Does Conveyor Belt Media cover the entire conveyor belt?
Conveyor Belt Media can cover all of the conveyor belt or part thereof depending on the clients request.

What is the life span of Conveyor Belt Media?
Escalated Advertising recommends campaigns up to a maximum of 90 days.

Can Conveyor Belt Media be used on all conveyor belts?
Yes, Conveyor belts need to be in good condition with no abrasive parts touching the belt.

Is Conveyor Belt Media suitable for rubber and synthetic conveyor belts?
Yes. Conveyor Belt Media is suitable for all conveyor belt types.

Do conveyors need to be modified prior to installation of Conveyor Belt Media?
No modification is note required to the conveyors. The film is applied to the surface of the existing conveyor belt.

How long does installation take?
Install should take one person 10 - 15 minutes per conveyor.

What equipment is needed for installations?
The equipment used in installations is very simple: This includes: Solvent cleaner, adhesive primer, cleaning rags, masking tape, felt tip squeegee, cutting board, knife, ruler and Conveyor Belt Media.

How much maintenance is involved?
As the checkout conveyors are monitored and cleaned by the check out operator, the Conveyor Belt Media generally requires little maintenance.

How long does removal take?
Removal should take one person 5 - 10 minutes per conveyor. This includes cleaning and the application of polish to give the conveyor belt a clean shiny finish.

What if the film is damaged?
Damaged film can be easily repaired or replaced.

Printing and Production

For local printing, what printing equipment is required?

  • Eco Solvent or Solvent ink jet printer.
  • Cold roll pressure sensitive laminator
  • Optional: slitter / rewinder and meter counter

What is the lead time on raw materials?
Depending on stock levels, lead time can vary from 1 day up to a maximum of 6 weeks when purchasing raw materials.

Where are raw materials dispatched from?
Raw materials are dispatched from Escalated Advertisings distribution facility in China.

Where is printed ready for installation film dispatched from?
Printed film is dispatched from Escalated Advertising office in Melbourne, Australia.

What is Escalated Advertising’s printing capability?
Escalated Advertising can produce up to 750 meters of printed ready for installation film every day.

What is the lead time on printed ready for installation film?
Escalated Advertising endeavour to have orders ready for shipment within 2-5 days after receiving artwork and order details. However, artwork and orders are requested to be supplied 14 days prior to the campaign commencement to ensure campaigns are received on tme allowing for possible transport or customs delays.

Distribution Licenses

What is the difference between an exclusive and non exclusive distribution license.
Exclusive distribution license means the distributor will be the sole distributor within a designated territory. There is an upfront license fee and minimum order commitments with all exclusive distribution licenses. Non exclusive distribution licenses do not have an upfront license fee or any minimum order commitments however Escalated can appoint other distributors within the same territory.

Can we purchase Escalator Handrail Media or Conveyor Belt Media without entering a distribution agreement?
No, In order to protect our exclusive distributors from competition, we require all companies to enter an exclusive or non exclusive distribution agreement

 
 
 

Home | Advertisers | Gallery | Coverage | Case Studies | International Licensing | Property Owners | Production Specifications | Contact | FAQ | News Feed | Paul Rogash

Copyright © 2008-2010 Escalated Advertising | Website design by Machine Sales